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TBWA/Rússia: The Disruption® Company
A TBWA é uma agência de publicidade global que vem revolucionando o setor há mais de 40 anos. Com sua abordagem exclusiva de publicidade, a TBWA se tornou uma das agências mais inovadoras e bem-sucedidas do mundo. Em 2018, a Adweek nomeou a TBWA como a Agência Global do Ano, reconhecendo seu excelente trabalho e realizações criativas.
A filosofia da empresa é baseada em "Disruption®", o que significa desafiar o pensamento convencional e romper as barreiras tradicionais para criar novas ideias e soluções. Essa abordagem ajudou a TBWA a desenvolver algumas das campanhas mais icônicas da história da publicidade.
A TBWA/Rússia faz parte dessa rede global, com escritórios localizados em Moscou e São Petersburgo. A agência oferece uma ampla gama de serviços, incluindo estratégia de marca, desenvolvimento criativo, marketing digital, gerenciamento de mídia social, marketing experimental e muito mais.
Um dos principais pontos fortes da TBWA/Rússia é sua capacidade de entender a cultura local e, ao mesmo tempo, alavancar percepções globais. Isso permite que eles criem campanhas que ressoam com o público russo e, ao mesmo tempo, cumprem os padrões internacionais.
A lista de clientes da agência inclui algumas das maiores marcas da Rússia, como Sberbank, Yandex.Taxi, Kaspersky Lab., Nissan Russia, entre outras. Eles trabalharam em várias campanhas de sucesso, como a campanha “Together We Can Do More” do Sberbank, que visava promover a unidade durante a pandemia de COVID-19; A campanha "Ride Safe" da Yandex.Taxi, que se concentrou em medidas de segurança durante as viagens; A campanha “True Cybersecurity Stories” da Kaspersky Lab., que destacou os incidentes de segurança cibernética da vida real enfrentados por pessoas em todo o mundo.
Além de sua impressionante lista de clientes e trabalho premiado, a TBWA/Rússia também enfatiza fortemente a responsabilidade social corporativa (CSR). Eles fizeram parceria com várias organizações, como WWF-Rússia para iniciativas de proteção ambiental; Life Line Fund para apoio à saúde infantil; Downside Up Foundation para apoio a crianças com síndrome de Down, entre outros.
No geral, a TBWA/Rússia se destaca de outras agências devido à sua abordagem única em relação à publicidade combinada com sua capacidade de entender a cultura local ao mesmo tempo em que oferece padrões internacionais. iniciativas.Seu sucesso pode ser atribuído não apenas a sua equipe talentosa, mas também seu compromisso com a inovação, colaboração e criatividade - todos os valores que estão profundamente enraizados no DNA da TBWA.
tbwa.ru
