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Mediacorp Pte Ltd: principal criadora de conteúdo e rede nacional de mídia de Cingapura
A Mediacorp Pte Ltd é uma empresa de mídia com sede em Cingapura que está na vanguarda da criação e distribuição de conteúdo há mais de 50 anos. Com forte foco no fornecimento de conteúdo de alta qualidade em várias plataformas, a Mediacorp se tornou o maior criador de conteúdo e rede nacional de mídia em Cingapura.
Fundada em 1963 como emissora estatal, Radio Television Singapore (RTS), a Mediacorp evoluiu desde então para uma empresa de mídia multiplataforma com uma gama diversificada de ofertas. Hoje, opera sete canais de TV, 11 emissoras de rádio e diversas plataformas digitais que atendem a diferentes públicos.
Canais de televisão
Os canais de TV da Mediacorp oferecem uma extensa gama de programação que atende a todas as faixas etárias e interesses. De notícias e assuntos atuais a séries dramáticas, reality shows, documentários, eventos esportivos e muito mais - há algo para todos. Os sete canais são:
1. Canal 5 – Canal de entretenimento geral que oferece dramas locais, séries internacionais, filmes, boletins de notícias e programas de atualidades.
2. Canal 8 – Um canal em mandarim com dramas populares como "The Little Nyonya", que foi ao ar na China.
3. Suria – Um canal em língua malaia apresentando dramas locais como "Anak Metropolitan".
4. Vasantham – Um canal de língua indiana que oferece programas em língua tâmil, incluindo séries dramáticas como "Vettai".
5. CNA (Channel NewsAsia) - Um canal de notícias em inglês que oferece cobertura abrangente de desenvolvimentos regionais.
6. Okto - Programa de televisão educacional infantil que exibe desenhos animados como “Doraemon”.
7.MeWatch- É um serviço de streaming online onde você pode assistir seus programas favoritos a qualquer hora e em qualquer lugar.
Estações de radio
As estações de rádio da Mediacorp oferecem aos ouvintes uma ampla variedade de gêneros musicais, de sucessos pop a melodias clássicas, além de programas de entrevistas sobre vários tópicos, desde estilo de vida até finanças ou política. As onze estações de rádio são:
1.Class95FM
2.Gold905FM
3.Love972FM
4.SIM933FM
5.Capital958FM
6.Warna94.FM
7.Oli96.FM
8.Ria89.FM
9.Dinheiro FM89.3
10.Kiss92 FM
11.Upm1003
Plataformas Digitais
Além de suas ofertas tradicionais de transmissão, a Mediacorp também opera várias plataformas digitais que atendem a diferentes públicos. Esses incluem:
1.TOGO- É uma plataforma online onde você pode assistir a transmissão ao vivo ou acompanhar os episódios perdidos.
2.MeRadio- Permite aos usuários ouvir ao vivo ou acompanhar seus programas de rádio favoritos.
3.Mediacorp News App - Este aplicativo fornece alertas de notícias de última hora, últimas manchetes, vídeos e fotos de todo o mundo.
4.TheSmartLocal.com - Este site fornece guias de viagem, avaliações de comida e recomendações sobre o que fazer em Cingapura.
Criação de conteúdo
Como uma das principais emissoras da Ásia, a Mediacorp produz conteúdo original em todas as suas plataformas. Suas capacidades de produção abrangem vários gêneros, incluindo séries dramáticas como “Kin”, documentários como “The Last Artisan” sobre as habilidades artesanais tradicionais transmitidas de geração em geração; reality shows como “MasterChef Singapore”; e até filmes como “A Land Imagined”.
Com sua vasta experiência na produção de conteúdo de qualidade ao longo de muitas décadas, a Mediacorp construiu um portfólio impressionante de produções premiadas local e internacionalmente.
Conclusão
Em conclusão, o sucesso da Mediacorps reside não só na sua capacidade de produzir conteúdo de qualidade, mas também em se adaptar de acordo com a mudança dos tempos. Ao abraçar novas tecnologias e tendências, permanecendo fiéis aos seus valores fundamentais, eles conseguiram permanecer relevantes mesmo depois de tantos anos.
À medida que avançamos para um futuro cada vez mais digital, onde os consumidores exigem experiências mais personalizadas do que nunca; será interessante ver como esta marca icônica continua evoluindo, mantendo sua posição como uma das principais emissoras da Ásia.
mediacorp.sg
