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O Comitê de Marketing de Cranberry: Promovendo o Uso e o Consumo Mundial de Cranberries Cultivados nos EUA
O Cranberry Marketing Committee (CMC) é uma organização sem fins lucrativos criada em 1962 para promover o uso e o consumo mundial de cranberries cultivados nos Estados Unidos. O comitê é formado por produtores de cranberry de todos os Estados Unidos que trabalham juntos para aumentar a demanda por seus produtos por meio de marketing, pesquisa e educação.
Cranberries são uma fruta única que é cultivada principalmente na América do Norte. Eles são conhecidos por seu sabor azedo e cor vermelha brilhante, o que os torna um ingrediente popular em muitos tipos diferentes de produtos alimentícios. Além de serem usados em pratos tradicionais como calda e recheios de cranberry, eles também podem ser encontrados em sucos, salgadinhos e até em cosméticos.
Um dos principais objetivos do CMC é aumentar a conscientização sobre os benefícios para a saúde do consumo de cranberries. Estudos demonstraram que eles contêm altos níveis de antioxidantes, que podem ajudar a prevenir certos tipos de câncer e melhorar a saúde cardiovascular geral. Eles também têm propriedades anti-inflamatórias que podem ajudar a reduzir a inflamação em todo o corpo.
Para cumprir sua missão, o CMC desenvolveu uma série de campanhas de marketing destinadas a aumentar a demanda por cranberries cultivados nos EUA, tanto no mercado interno quanto internacional. Essas campanhas incluem publicidade na televisão, rádio, mídia impressa, bem como plataformas de mídia social como Facebook ou Instagram.
Além dos esforços de marketing direcionados diretamente aos consumidores, a CMC também trabalha com fabricantes de alimentos para desenvolver novos produtos com cranberries como ingrediente. Isso inclui tudo, desde lanches de frutas secas a molhos para salada ou até mesmo barras energéticas.
Outro aspecto importante do trabalho da CMC é a pesquisa de novos usos para cranberries além dos produtos alimentícios tradicionais. Por exemplo, os pesquisadores estão explorando maneiras de usá-los em produtos para a pele devido às suas propriedades antioxidantes ou até mesmo como corantes naturais para têxteis.
No geral, o Comitê de Marketing de Cranberry desempenha um papel importante na promoção de cranberries cultivados nos EUA em todo o mundo, educando os consumidores sobre seus benefícios à saúde enquanto trabalha com fabricantes no desenvolvimento de novos usos para essa fruta versátil. Com seu foco na inovação combinado com as práticas agrícolas tradicionais transmitidas por gerações desde os tempos coloniais, torna-se uma organização única dedicada exclusivamente à promoção de uma cultura - oxicoco - globalmente!
uscranberries.com
